With over 700 million users, LinkedIn is now one of the biggest social media platforms. While it’s a professional and networking-focused platform, it’s also where people come to connect, learn and communicate with each other, making it a fantastic resource for...
As every nonprofit marketer knows, having great content isn’t worth much if you don’t have any eyes on it. Distribution is a critical part of your content strategy — how you share your stories and content is just as important as how you create them. ...
Choosing the right email marketing platform for your organization is a big decision. And that’s because email marketing works — it’s one of the most powerful digital channels in terms of ROI and the potential to drive donations. According to the M&R Benchmarks...
Importing data in Salesforce can be more challenging than your experience with simpler CRMs. There is a good reason for this complexity. You are uploading to a database that can capture a much richer set of data. The Salesforce import process also better assures that...
Many nonprofits are migrating away from Raiser’s Edge. These nonprofits are realizing they can do better than Raiser’s Edge’s limited donor management capabilities and steep price. Many are saying goodbye to Raiser’s Edge and its parent company...
