by Lisa Evans | Nov 7, 2022 | Article, Fundraising, Marketing, Social Media
With over 700 million users, LinkedIn is now one of the biggest social media platforms. While it’s a professional and networking-focused platform, it’s also where people come to connect, learn and communicate with each other, making it a fantastic resource for...
by Rob Leighton | Oct 31, 2022 | Article, Social Media, Technology
As every nonprofit marketer knows, having great content isn’t worth much if you don’t have any eyes on it. Distribution is a critical part of your content strategy — how you share your stories and content is just as important as how you create them. ...
by Rob Leighton | Jul 26, 2022 | Article, Branding, Fundraising, Social Media
So, you have a LinkedIn page for your nonprofit, but you aren’t getting the traction or visibility you want and need to advance your mission on the platform. With LinkedIn’s 830 million users–and counting–across over 200 countries and territories worldwide, you see a...
by Lisa Evans | Jun 27, 2022 | Article, Fundraising, Social Media
Nonprofit organizations like yours rely heavily on donations to fund their mission. With over 1 billion people logging onto Instagram every month, this platform offers a lot of potential when it comes to reaching donors and generating more support. Instagram also is a...
by Rob Leighton | Apr 20, 2022 | Article, Marketing, Social Media
Public relations has always been a powerful marketing strategy for nonprofit organizations. Lacking marketing resources used by businesses, nonprofits discovered that a public relations campaign offered a low-cost way to get their message heard in more traditional...
by Rob Leighton | Apr 6, 2022 | Article, Fundraising, Social Media
Imagine that the West Coast is suffering through one of its worst wildfires in history. Images of burned-out communities are in the media. Interviews of families who have lost everything are broadcasted. A nonprofit that provides housing and financial assistance to...
