When it comes to school recruitment, there’s nothing more powerful than a real story. While program descriptions and performance data matter, families are most influenced by how a school makes them feel. That’s why spotlights and testimonials from parents, students,...
Sadly, we don’t need to imagine natural disasters as they are all too real in our warming climate. Case in point, the West Coast is suffering through a series of the worst wildfires in history. Images of burned-out communities are in the media. Interviews of...
Public relations has always been a powerful marketing strategy for nonprofit organizations. Lacking marketing resources used by businesses, nonprofits discovered that a public relations campaign offered a low-cost way to get their message heard in more traditional...