The Challenge The Capital Region Education Council (CREC) faced a problem it couldn’t quite solve: Several of its 16 magnet schools faced chronic under-enrollment. Founded to provide school choice opportunities for the students of Greater Hartford, Connecticut,...
An iMission K-12 Recruitment Article Today’s digital consumer uses online reviews as the metric that decides a purchase. Studies have shown that the modern buyer trusts online reviews nearly as much as a word-of-mouth endorsement from a friend or family member. On...
An iMission K-12 Recruitment Article American K-12 schools are facing an enrollment cliff challenge: A perfect storm of declining birthrates and demographic changes that mean many schools are shrinking — some to the point of insolvency. The Los Angeles Unified...
An iMission K-12 Recruitment Article Magnet and charter schools provide unique educational options for families seeking alternatives to traditional public schools. However, in a competitive environment, these schools cannot rely solely on word-of-mouth or...
An iMission K-12 Recruitment Article In the increasingly competitive landscape of K-12 recruitment, gone are the days when generic brochures and mass mailings were enough. Attracting qualified incoming classes demands a strategic and personalized...