Getting started with Salesforce’s CRM platform is an exciting endeavor for nonprofit organizations. Known as the world’s #1 CRM platform, Salesforce is a very powerful tool and can be a game-changer for organizations who use it. Thoughtful planning is key to...
Zooming has become as common as Googling or Facetiming. For nonprofits and commerical business, Zoom became a powerhouse during the pandemic. Even now, it remains a powerful way to connect with staff, donors, clients, and other stakeholders. And Zoom-related data...
As every nonprofit marketer knows, having great content isn’t worth much if you don’t have any eyes on it. Distribution is a critical part of your content strategy — how you share your stories and content is just as important as how you create them. ...
Choosing the right email marketing platform for your organization is a big decision. And that’s because email marketing works — it’s one of the most powerful digital channels in terms of ROI and the potential to drive donations. According to the M&R Benchmarks...
Importing data in Salesforce can be more challenging than your experience with simpler CRMs. There is a good reason for this complexity. You are uploading to a database that can capture a much richer set of data. The Salesforce import process also better assures that...
Many nonprofits are migrating away from Raiser’s Edge. These nonprofits are realizing they can do better than Raiser’s Edge’s limited donor management capabilities and steep price. Many are saying goodbye to Raiser’s Edge and its parent company...
