Boycotting Facebook

Despite mounting pressure, Facebook has refused to remove many pages and posts from their platform that contain hate-filled ideas, images, and language. A growing movement of companies and organizations has begun to boycott Facebook’s social advertising to voice...

Recurring Donations: Imagining the Power

Recurring Donations: Imagining the Power How sweet would that be? You just kick back and let the cash flow in… Like any nonprofit fundraising, it’s not quite that simple. But it is absolutely worth your time to create a sustainable income stream with...

Google Grants Changes 2018

Google Grants Changes 2018 Google has made important changes in its AdWords grant program, but up to $10,000 per month is still available in credit for search advertising on the Google network.   The new policy went into effect on January 1, 2018. Overall, your...

Rob Leighton Joins YANA National Board

Rob Leighton Joins YANA National Board Rob Leighton, executive director of the iMission Institute, a benefit corporation providing strategic fund development for nonprofit organizations, has been elected to the national board of the Yale Alumni Nonprofit...

Engage, Mobilize, FUNDRAISE

Big dollars are flowing into nonprofit organizations. Often, these are the branded nonprofits whose mission, credibility, and impact are well-known. The Southern Poverty Law Center, the United States Holocaust Museum, Boys & Girls Clubs of America, World Wild Fund...

Crafting the Asks for the First Time Donor

Your nonprofit may have built a large list of potential supporters — people who have shown interest in your organization but who have not yet been moved to give. You’ve emailed them. Sent them letters. Maybe you’ve even met with them. They know and like...

5 Brand Questions Every Donor Asks

Your nonprofit brand is a powerful force for raising resources. It’s key for establishing a sustainable fundraising program, and building your brand will make the next year-end appeal much more successful. You might be thinking that your nonprofit doesn’t...

The New Economics of Donor Acquisition

Could your nonprofit use a rapidly growing list of new donors? Of course, the answer is a resounding yes! Turbo-charge your nonprofit’s ability to make our world a fairer, healthier, and more humane place with a growing list of new donors. Each of your supporters...

Optimize with Apps

Want to get your donor records in sync with your activist, volunteer, and events records? New technology makes integration simple, saving time, and improving results. These inexpensive, easy-to-use applications might be the software bridge you’re looking for....

The iMission Guide to Nonprofit Advocacy

Contrary to popular belief, nonprofits can organize around or lobby on important issues. But lobbying is only one part of a nonprofit advocacy effort. Community organizing, stakeholder education, media relations, social networking and coalition building should be in...