by Rob Leighton | Apr 12, 2024 | Article, Marketing, Social Media
Public relations has always been a powerful marketing strategy for nonprofit organizations. Lacking marketing resources used by businesses, nonprofits discovered that a public relations campaign offered a low-cost way to get their message heard in more traditional...
by iMission Team | Mar 8, 2024 | About Us, iMission Blog, Salesforce
Pia Roeser has joined iMission as a Salesforce Consultant, bringing nearly a decade of experience and expertise in helping nonprofits harness the power of Salesforce, as well as other specialized CRM and SaaS platforms.
by iMission Team | Feb 14, 2024 | About Us, iMission Blog, Marketing
Meet Tina Posterli, a seasoned public relations professional dedicated to driving social change. She leverages her expertise to support important causes and organizations through strategic communication efforts.
by iMission Team | Jan 5, 2024 | Article, Marketing, Technology
Your CRM (or Customer Relationship Management tool) is the intelligent database at the heart of all your outreach efforts. It keeps records of all your contacts, which allows you to track each person’s engagement over time. To best connect with your...
by iMission Team | Dec 18, 2023 | About Us, iMission Blog, Marketing
2023 has been a busy year for iMission, and we are thrilled to announce the newest addition to our staff, Tyler Carey! As the iMission Community Engagement Coordinator, Tyler blends grassroots community organizing and digital advocacy for iMission’s clients. He...
by iMission Team | Dec 15, 2023 | Article, iMission Blog, Marketing, Technology
Marketing automation platforms offer amazing capabilities for your nonprofit. They allow you to streamline your outreach and keep your audience engaged — all while limiting the demands on your staff. But if you’re shopping for software for the first time, you’re...
by iMission Team | Dec 15, 2023 | About Us, iMission Blog, Marketing, Social Media
As the digital marketing world expands, so does the iMission team! We are excited to announce that Shalyn Getz has joined our team as our newest Marketing Manager and Content Creator! Shalyn comes to iMission with over a decade of experience in nonprofit digital...
by iMission Team | Nov 5, 2023 | Fundraising, Marketing, Nonprofit Strategy, Salesforce, Technology
Learn how to use marketing automation for nonprofits to boost your donor engagement to ensure funding keeps rolling in.
by iMission Team | Oct 22, 2023 | Fundraising, Marketing, Nonprofit Strategy, Technology
Walk through the strategy behind nonprofit marketing automation to help you turn a potential donor into an ambassador for your organization.
by iMission Team | Sep 1, 2023 | About Us, Article, Salesforce
iMission Institute is happy to report the promotion of Riley Cameron to Director of CRM Services effective September 1, 2023. Learn more!
by Rob Leighton | Aug 28, 2023 | Article, Salesforce, Technology
Learn how to crack open the power of the leading constituent management platform. Get started with Salesforce for nonprofits with these tips.
by Charles Comstock | Mar 5, 2023 | Article, Salesforce, Technology
Learn how the best in-class tools allow you to seamlessly integrate Zoom to Salesforce. See which integration best fits your organization.
by Lisa Evans | Aug 1, 2022 | Article, Fundraising, Nonprofit Strategy
What motivates donors to give? Each generation is shaped by their shared experiences. Learn how to tailor your nonprofit fundraising efforts!
by Rob Leighton | Jun 27, 2022 | Advocacy, Article, Fundraising
Now is the time for nonprofits to step-up their advocacy efforts. The “how to” is easier than you think. It’s urgent. Let’s get started!
by Charles Comstock | Jun 10, 2022 | Article, Technology
The Diaper Bank of Connecticut uses Digital Mapping to tell their powerful story and target neighborhoods across CT.
by Rob Leighton | Jun 10, 2022 | Article, Fundraising, Marketing, Nonprofit Strategy, Technology
Great nonprofit strategy powers nonprofits to success. Learn the 8 signs of great nonprofit strategy and become a better strategist for good.
by Rob Leighton | May 12, 2022 | Advocacy, Article, Technology
Learn how the iMission team used digitally powered solutions to help SimplifyCT provide free tax services in CT, growing tax advocacy
by admin | Sep 30, 2021 | Events, iMission Blog, Technology
Did you know that Google offers a $120,000 grant to nonprofits? It’s true! Using the grant your nonprofit can drive increased traffic to your site and build an engaged audience to help support your cause. What could your nonprofit do with $10,000 of free advertising...
by Chazz Clevinger | Feb 9, 2021 | Advocacy, Marketing
Effective advocacy messaging starts with a clear campaign goal or objective. Having an advocacy software platform is critical in achieving that objective alongside creativity and ingenuity of advocacy practitioners. Aside from the focused goal and your advocacy tool,...
by Lisa Evans | Oct 8, 2020 | Article, Fundraising, Nonprofit Strategy, Technology
It’s fundraising season so here at iMission, we wanted to provide a quick and easy How-To Guide for you to get your donor orientation campaign off the ground. Let’s review the basics: what’s a donor orientation series? It’s a series of emails – possibly automated...
by Lisa Evans | Sep 9, 2020 | Article, Fundraising, Nonprofit Strategy, Technology
Nonprofit fundraising must find new and innovative ways to succeed. Google has expanded its tools within Google for Nonprofits that can help. Most importantly, Google’s tools for nonprofit organizations make it possible to conserve cash while...
by Rob Leighton | Sep 9, 2020 | Article, Nonprofit Strategy, Technology
When times get tough, people come together in unity to support each other. This is what happened when the Volunteer Income Tax Assistance (VITA) sites across Connecticut were shut down due to the COVID-19 pandemic. Because of this shutdown, many low-income...
by admin | Sep 1, 2020 | iMission Blog, Nonprofit Strategy, Technology
A website is more than just an expensive yellow pages ad. A website is more than just an expensive yellow pages ad. If you want it to be, that is. When we’re talking about nonprofit web design best practices, it’s A LOT more. A basic nonprofit website can do a lot for...
by admin | Aug 15, 2020 | iMission Blog, Technology
Introducing Regina M. Trimble! We are pleased to welcome Regina M. Trimble as a Senior Salesforce Consultant. Regina will be supporting our community health and social service nonprofit providers. Regina comes to us as an experienced project...
by CT Nonprofit Salesforce Users Group | Aug 11, 2020 | Events, iMission Blog, Technology
An accounting system is about the numbers. A constituent relationship management (CRM) system is about people, like donors. In the past, these systems have not connected easily, creating obstacles for the Resource Development, Grants Management, and Finance teams to...
by Rob Leighton | Jul 6, 2020 | Advocacy, Article, iMission Blog
Despite mounting pressure, Facebook has refused to remove many pages and posts from their platform that contain hate-filled ideas, images, and language. A growing movement of companies and organizations has begun to boycott Facebook’s social advertising to voice...
by Lisa Evans | Jul 2, 2020 | Fundraising, iMission Blog, Nonprofit Strategy, Technology
Texting is a powerful tool for nonprofit engagement. For starters, texts are typically 3-4x more likely to be opened and read than an email sent through a platform like Constant Contact or MailChimp. Peer-to-peer (P2P) texting for nonprofits is also much more likely...
by CT Nonprofit Salesforce Users Group | Jun 11, 2020 | Events, iMission Blog, Technology
Streamline Your Program & Grants Management With Salesforce! If you’ve been struggling with streamlining your Programs & Grants Management, this webinar is for you! June 18th, 2020 webinar recording. Join expert panelists and CT nonprofit executives...
by Rob Leighton | Mar 30, 2018 | iMission Blog, Nonprofit Strategy, Technology
This is one of those hacks that you won’t believe you ever lived without. All you need is the desire to blow up your nonprofit Facebook engagement! The Secret Sauce of Nonprofit Facebook Engagement Motivating your inner circle to engage with your page is the...
by Rob Leighton | Mar 13, 2018 | Article, Nonprofit Strategy, Technology
1. Frame strategy before planning Too often, the planning cart is put before the strategic horse. Nonprofit strategy provides the framework not only for crafting the plan, but also for day-to-day decision-making. Good strategists outperform great...