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nonprofit fundraising

Long-Term Donor Relationships: 10 Key Strategies to Keep Donors Giving

Long-Term Donor Relationships: 10 Key Strategies to Keep Donors Giving

by iMission Team | Apr 9, 2025 | Fundraising, iMission Blog, Nonprofit Strategy

Retaining your nonprofit’s donors is MUCH more cost-effective than finding new ones. Here are 10 tips for long-term success:

Digital Marketing for Nonprofit Fundraising: A Holistic Approach

Digital Marketing for Nonprofit Fundraising: A Holistic Approach

by iMission Team | Mar 18, 2025 | Fundraising, iMission Articles, Marketing, Salesforce, Technology

Digital marketing can supercharge your fundraising, boost understanding of your impact, and build trust among potential & current major donors. Learn more now.

Top 5 Nonprofit LinkedIn Pages

Top 5 Nonprofit LinkedIn Pages

by iMission Team | Mar 3, 2025 | Branding, Fundraising, iMission Articles, Social Media

To find out what sets the most successful nonprofit LinkedIn pages apart from the crowd, we look closely at a few great examples.

5 Essential Steps for Nonprofit Facebook Fundraising Success

5 Essential Steps for Nonprofit Facebook Fundraising Success

by Rob Leighton | Feb 12, 2025 | Fundraising, iMission Articles, Social Media

Sadly, we don’t need to imagine natural disasters as they are all too real in our warming climate. Case in point, the West Coast is suffering through a series of the worst wildfires in history. Images of burned-out communities are in the media. Interviews of...
The Future of Fundraising is Here: How Personalization Powers Success

The Future of Fundraising is Here: How Personalization Powers Success

by Rob Leighton | Jan 23, 2025 | Fundraising, Salesforce

Salesforce can help non-profit organizations of any size with fundraising by personalizing donor communications and engagement. Salesforce’s integrated data and AI-powered insights provide a unified view of each donor, predict future giving, and recommend personalized engagement strategies. Learn more!

Transforming Wish Fulfillment: How Make-A-Wish New Jersey Optimized Their Fundraising and Data with Salesforce

Transforming Wish Fulfillment: How Make-A-Wish New Jersey Optimized Their Fundraising and Data with Salesforce

by iMission Team | Oct 9, 2024 | Case Studies, Salesforce

A Salesforce For Nonprofits Case Study Each year, Make-A-Wish Foundation of America (MAW) grants thousands of wishes to critically ill children across the country, enriching their lives and giving them hope and strength in the face of unthinkable challenges. MAW does...
How Nonprofits Are Using Marketing Automation For Fundraising

How Nonprofits Are Using Marketing Automation For Fundraising

by Rob Leighton | Aug 29, 2024 | Fundraising, Marketing, Nonprofit Strategy, Salesforce, Technology

Learn how to use marketing automation for nonprofits to boost your donor engagement to ensure funding keeps rolling in.

Marketing Automation for Nonprofits: The Strategy Behind the Technology

Marketing Automation for Nonprofits: The Strategy Behind the Technology

by iMission Team | Oct 22, 2023 | Fundraising, Marketing, Nonprofit Strategy, Technology

Walk through the strategy behind nonprofit marketing automation to help you turn a potential donor into an ambassador for your organization.

Marketing Automation & Salesforce NPSP:  A Nonprofit Case Study

Marketing Automation & Salesforce NPSP:  A Nonprofit Case Study

by iMission Team | Oct 10, 2023 | Case Studies, iMission Articles, Salesforce

Learn how Salesforce and iMission empowered Keep America Beautiful’s digital marketing and leads management using marketing automation!

Salesforce Platform Empowers VITA (Volunteer Income Tax Assistance)

Salesforce Platform Empowers VITA (Volunteer Income Tax Assistance)

by iMission Team | Sep 8, 2023 | Case Studies, iMission Articles, Salesforce

Learn How Salesforce and iMission were able to empower a CT-based nonprofit to deliver over $30 Million to low-income residents!

Bassett Healthcare Network: Transitioning from Raiser’s Edge Software to the Salesforce Platform

Bassett Healthcare Network: Transitioning from Raiser’s Edge Software to the Salesforce Platform

by iMission Team | Sep 8, 2023 | Case Studies, iMission Articles, Salesforce, Technology

Bassett Healthcare recently completed a CRM transition from Raiser’s Edge to Salesforce working with iMission. Read our case study details!

5 Tips for Nonprofits in 2022

5 Tips for Nonprofits in 2022

by iMission Team | Nov 7, 2022 | Fundraising, iMission Articles, Marketing, Social Media

Nonprofits: connect with the right people at the right time on LinkedIn! Find corporate & foundation partners, volunteers, advocates & donors.

3 Ways a Great Fundraising Appeal is Like a Powerful Sermon

3 Ways a Great Fundraising Appeal is Like a Powerful Sermon

by iMission Team | Oct 25, 2022 | Fundraising, iMission Articles

Need help writing a great fundraising appeal? Read on for ways to help you think through the key elements and apply them to your org!

Nonprofit Fundraising Along The Generational Divide

Nonprofit Fundraising Along The Generational Divide

by iMission Team | Aug 1, 2022 | Fundraising, iMission Articles, Nonprofit Strategy

What motivates donors to give? Each generation is shaped by their shared experiences. Learn how to tailor your nonprofit fundraising efforts!

Instagram Fundraising For Your Nonprofit

Instagram Fundraising For Your Nonprofit

by iMission Team | Jun 27, 2022 | Fundraising, iMission Articles, Social Media

Interested in Instagram Fundraising but not sure where to start? We take you through the process of developing a fundraising strategy.

Nonprofit Advocacy? Yes, You Can, Yes You Must!

Nonprofit Advocacy? Yes, You Can, Yes You Must!

by Rob Leighton | Jun 27, 2022 | Advocacy, Fundraising, iMission Articles

Now is the time for nonprofits to step-up their advocacy efforts. The “how to” is easier than you think. It’s urgent. Let’s get started!

Top 5 Reasons Why Donors Stop Giving

Top 5 Reasons Why Donors Stop Giving

by Rob Leighton | Feb 16, 2022 | Fundraising, iMission Articles, Nonprofit Strategy

Updated February 16, 2022. Originally published Dec 8, 2015. Discovering why donors stop giving to your nonprofit will give you and your development team a keen understanding what you need to do to get far better fundraising results. Thirty percent of wealthy donors...

Webinar: Elevating Your Nonprofit Marketing with a Google Ad Grant

by Rob Leighton | Sep 30, 2021 | Events, iMission Blog, Technology

Did you know that Google offers a $120,000 grant to nonprofits? It’s true! Using the grant your nonprofit can drive increased traffic to your site and build an engaged audience to help support your cause. What could your nonprofit do with $10,000 of free advertising...
Salesforce Welcomes iMission Institute As a Consulting Partner

Salesforce Welcomes iMission Institute As a Consulting Partner

by Rob Leighton | Jun 25, 2021 | About Us, iMission Articles, Salesforce, Technology

Salesforce, the global leader in customer relationship management (CRM) services and provider of cutting-edge applications focused on customer service, marketing automation, analytics, and application development, welcomes iMission Institute as a Consulting Partner....
iMission Named as Everyaction Nonprofit Partner

iMission Named as Everyaction Nonprofit Partner

by Rob Leighton | Apr 25, 2021 | Fundraising, iMission Articles, Technology

iMission Institute, a leader in nonprofit marketing and advocacy, has been named as a partner by Everyaction. The EveryAction platform provides an innovative engagement platform to nonprofits, which dovetails with iMission’s own corporate mission of using digital...
Broadcast Texting For Your Nonprofit: 10 Tips For Success

Broadcast Texting For Your Nonprofit: 10 Tips For Success

by iMission Team | Oct 27, 2020 | Fundraising, iMission Articles, Technology

Nonprofit broadcast texting is a powerful tool for engaging donors, volunteers, and clients.  Unfortunately, many nonprofits are not harnessing texting power. The good news. Any nonprofit can get started quickly with texting.  After all, you and most of your...
Donor Orientation Email Series: How To Guide

Donor Orientation Email Series: How To Guide

by iMission Team | Oct 8, 2020 | Fundraising, iMission Articles, Nonprofit Strategy, Technology

It’s fundraising season so here at iMission, we wanted to provide a quick and easy How-To Guide for you to get your donor orientation campaign off the ground. Let’s review the basics: what’s a donor orientation series? It’s a series of emails – possibly automated...
Google Fundraising Tools for Nonprofits

Google Fundraising Tools for Nonprofits

by iMission Team | Sep 9, 2020 | Fundraising, iMission Articles, Nonprofit Strategy, Technology

Nonprofit fundraising must find new and innovative ways to succeed. Google has expanded its tools within Google for Nonprofits that can help.  Most importantly, Google’s tools for nonprofit organizations make it possible to conserve cash while...

Peer to Peer Texting: 10 Tips for Nonprofit Success

by iMission Team | Jul 2, 2020 | Fundraising, iMission Blog, Nonprofit Strategy, Technology

Texting is a powerful tool for nonprofit engagement. For starters, texts are typically 3-4x more likely to be opened and read than an email sent through a platform like Constant Contact or MailChimp. Peer-to-peer (P2P) texting for nonprofits is also much more likely...

How to Reach More Nonprofit Donors… Using For-Profit Strategies

by Rob Leighton | Dec 20, 2017 | iMission Blog

How to Reach More Nonprofit Donors… Using For-Profit Strategies For-profit companies’ customers have to come from somewhere, just like nonprofit donors. Big business has always spent heavily on traditional old-world advertising. Television spots, newspaper...

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