by Rob Leighton | Oct 31, 2022 | Article, Social Media, Technology
As every nonprofit marketer knows, having great content isn’t worth much if you don’t have any eyes on it. Distribution is a critical part of your content strategy — how you share your stories and content is just as important as how you create them. ...
by Lisa Evans | Aug 1, 2022 | Article, Fundraising, Nonprofit Strategy
Nonprofits know there is no such thing as one-size-fits-all fundraising. If you’re trying to figure out what motivates donors to give, you aren’t alone. Donor pools vary by age, education, lifestyle, interest, occupation, and more. In other words,...
by Rob Leighton | Jul 26, 2022 | Article, Branding, Fundraising, Social Media
So, you have a LinkedIn page for your nonprofit, but you aren’t getting the traction or visibility you want and need to advance your mission on the platform. With LinkedIn’s 830 million users–and counting–across over 200 countries and territories worldwide, you see a...
by Lisa Evans | Jun 27, 2022 | Article, Fundraising, Social Media
Nonprofit organizations like yours rely heavily on donations to fund their mission. With over 1 billion people logging onto Instagram every month, this platform offers a lot of potential when it comes to reaching donors and generating more support. Instagram also is a...
by Rob Leighton | May 12, 2022 | Advocacy, Article, Technology
Each year, thousands of volunteers across the country become certified by the IRS to provide free tax preparation services for low-income families, the elderly, military families, the disabled, those experiencing homelessness, and the incarcerated. The Volunteer...
by Rob Leighton | May 11, 2022 | Article, Branding, Fundraising, Marketing
You just added a new donor prospect to your database. Perhaps a board member gave you the name and email, or maybe they came to a community or online event. What’s important is that you communicate with these new contacts quickly and effectively, so that they are more...
by Rob Leighton | Apr 21, 2022 | Article, Branding, Fundraising
How can you build a brand that elevates your nonprofit organization and provokes the emotional response you’re looking for? Every communication you have with prospects builds your brand, whether you’ve thought about brand-building or not. A strong brand will help you...
by Lisa Evans | Jan 7, 2022 | Article, Marketing, Technology
It’s true! Using the grant your nonprofit can drive increased traffic to your site and build an engaged audience to help support your cause. What could your nonprofit do with $10,000 of free advertising every month? How many volunteers could you recruit? How many new...
by Lisa Evans | Nov 3, 2021 | Article, Marketing, Web Design
Your nonprofit’s website is the face your organization presents to the world. Learn how your website can become a more powerful force for fundraising, community engagement, and brand building. What you need to know to conceptualize a website design/redesign. How to...
by admin | Sep 1, 2020 | iMission Blog, Nonprofit Strategy, Technology
A website is more than just an expensive yellow pages ad. A website is more than just an expensive yellow pages ad. If you want it to be, that is. When we’re talking about nonprofit web design best practices, it’s A LOT more. A basic nonprofit website can do a lot for...
by Rob Leighton | Jul 11, 2017 | iMission Blog
Your nonprofit brand is a powerful force for raising resources. It’s key for establishing a sustainable fundraising program, and building your brand will make the next year-end appeal much more successful. You might be thinking that your nonprofit doesn’t...
