Billions of people donate to organizations each year. Your nonprofit attracts only a small fraction of these donors. For every donor who gives, there are many more potential donors out there who might give if they knew about you and the work you’re accomplishing....
Updated February 16, 2022. Originally published Dec 8, 2015. Discovering why donors stop giving to your nonprofit will give you and your development team a keen understanding of what you need to do to get far better fundraising results. Twenty eight percent of wealthy...
Nonprofits know there is no such thing as one-size-fits-all fundraising. If you’re trying to figure out what motivates donors to give, you aren’t alone. Donor pools vary by age, education, lifestyle, interest, occupation, and more. In other words, donors...
How to Reach More Nonprofit Donors… Using For-Profit Strategies For-profit companies’ customers have to come from somewhere, just like nonprofit donors. Big business has always spent heavily on traditional old-world advertising. Television spots, newspaper...
