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iMission Articles

Nonprofit Marketing: Integrating Your Automation Tools with Your CRM

Nonprofit Marketing: Integrating Your Automation Tools with Your CRM

by iMission Team | Jan 5, 2024 | iMission Articles, Marketing, Technology

Your CRM (or Customer Relationship Management tool) is the intelligent database at the heart of all your outreach efforts. It keeps records of all your contacts, which allows you to track each person’s engagement over time.  To best connect with your...
Top 5 Nonprofit LinkedIn Pages

Top 5 Nonprofit LinkedIn Pages

by iMission Team | Mar 3, 2025 | Branding, Fundraising, iMission Articles, Social Media

To find out what sets the most successful nonprofit LinkedIn pages apart from the crowd, we look closely at a few great examples.

5 Reasons Why Nonprofits Choose Salesforce

5 Reasons Why Nonprofits Choose Salesforce

by Rob Leighton | Apr 10, 2025 | iMission Articles, Salesforce, Technology

Free. Salesforce still offers 10 free user licenses to eligible nonprofits through its Power of Us program. And that’s a major draw. But let’s be honest—when it comes to technology, nothing is truly free. Getting value from Salesforce requires an investment...

Benefit Corporations: Lessons from Nonprofits

by Rob Leighton | May 2, 2019 | iMission Articles, iMission Blog, Nonprofit Strategy

It is still relatively rare for a private company board to think about social impact. Benefit corporations, a for-profit organization that explicitly seeks to pursue both private and public benefits, are becoming more popular. Their social entrepreneurs can learn...
5 Essential Steps for Nonprofit Facebook Fundraising Success

5 Essential Steps for Nonprofit Facebook Fundraising Success

by Rob Leighton | Feb 12, 2025 | Fundraising, iMission Articles, Social Media

Sadly, we don’t need to imagine natural disasters as they are all too real in our warming climate. Case in point, the West Coast is suffering through a series of the worst wildfires in history. Images of burned-out communities are in the media. Interviews of...
A Guide to LinkedIn Newsletters for Nonprofits

A Guide to LinkedIn Newsletters for Nonprofits

by Rob Leighton | Oct 31, 2022 | iMission Articles, Social Media, Technology

This guide helps you create an effective LinkedIn newsletter for your nonprofit. It includes how-to’s and best practices. Read more!

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