RESOURCES
12 Recruitment Lessons from the Independent School Playbook
In the evolving K-12 recruitment landscape, the “build it and they will come” model...
HubSpot vs. Salesforce for Nonprofit Marketing: Is the “Usability Gap” Finally Gone?
For years, the choice for nonprofit marketers using Salesforce was a bit of a...
Nonprofit Donor Acquisition: 7-Step System to Diversify Your Donor Base
Struggling to find new donors? This 7-step nonprofit donor acquisition guide shows how to...
iMission Welcomes Senior Video Editor, Jenna Wilchinsky
Meet Jenna Wilchinsky, iMission’s new Senior Video Editor, expanding our creative capacity and elevating...
Stepping Up Nonprofit Strategic Planning with Consulting Insights and Expertise
Strategic plans shape the future of a nonprofit—but too often, they’re built only on...
School Tours that Drive Enrollment
School tours are more than just a walk through the hallways; they are a...
Connected TV (CTV) and Streaming Radio Advertising: A New Frontier in K‑12 School Recruitment
The race for the right students is more competitive than ever. For K-12 schools,...
Word-of-Mouth Marketing: 7 Ways Your School Community Can Help Boost Recruitment
Discover 7 effective word-of-mouth school marketing strategies to attract families and increase enrollment using...
3 Quick & Easy Steps for Multi-Factor Authentication Setup for Salesforce Nonprofit Users
As cyber attacks grow more common, passwords no longer provide sufficient safeguards against unauthorized...
Why Fundraising is Getting Harder (and How to Adapt)
You’re not imagining it – fundraising IS getting harder. But by integrating smart marketing...
5 Reasons Nonprofits Dismiss Salesforce – And Why They Need to Reconsider
For many nonprofits, the name Salesforce often sparks apprehension if not outright dismissal. It’s...
Nonprofit Event Management in Salesforce
If your nonprofit is thinking about using Salesforce to manage events, this article is...
Storytelling in School Marketing: How to Reach Parents with Real Stories
When it comes to choosing a school, parents aren’t just looking at academics –...
Designing with Purpose: 6 Steps to a High-Impact Nonprofit Website
Understand the process of redesigning a website for your nonprofit and how to ensure...
Mastering GreatSchools: A Guide to Enhancing School Reputation
Learn how to use GreatSchools for school reputation management including how to improve profiles,...
A Practical Guide to Creating Parent, Student, and Teacher Testimonials that Boost School Recruitment
When it comes to school recruitment, there’s nothing more powerful than recommendation or testimonial...
Mary DiPalermo Joins iMission as Copywriting Expert
Please welcome Mary DiPalermo to the iMission team! As a talented and experienced Copywriter,...
Top Mistakes Schools Make on Their Recruitment Websites (and How to Fix Them)
Your school website is one of your most important recruitment tools—but too often, it...
5 Reasons Why Nonprofits Choose Salesforce
Free. Salesforce still offers 10 free user licenses to eligible nonprofits through its Power of Us...
Long-Term Donor Relationships: 10 Key Strategies to Keep Donors Giving
Retaining your nonprofit’s donors is MUCH more cost-effective than finding new ones. Here are...