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Fundraising

Peer to Peer Texting: 10 Tips for Nonprofit Success

by iMission Team | Jul 2, 2020 | Fundraising, iMission Blog, Nonprofit Strategy, Technology

Texting is a powerful tool for nonprofit engagement. For starters, texts are typically 3-4x more likely to be opened and read than an email sent through a platform like Constant Contact or MailChimp. Peer-to-peer (P2P) texting for nonprofits is also much more likely...

COVID-19 Impact: Federal Payroll Protection Program & Connecticut Nonprofits

by Rob Leighton | Apr 1, 2020 | Fundraising, iMission Blog, Nonprofit Strategy

The Coronavirus Aid, Relief, and Economic Security Act (CARES) was signed into law on Friday, March 27, 2020. A key element of the bill is the Paycheck Protection Program (PPP). The PPP has been established to allow for loans to small businesses with fewer than 500...

Fundraising Success with Millennials (and GenZers)

by Rob Leighton | Jan 27, 2020 | Fundraising, iMission Articles, iMission Blog, Technology

A joke is going around in the fundraising circles. It’s one boomers find humorous, millennials not so much. Here it is. “How do you get a millennial to give?” Long pause. Then the punch line. “Wait till they’re 45.” ​If you’ve been fundraising and focused on big...

Direct Mail Fundraising in the Digital Age

by Rob Leighton | Oct 29, 2018 | Fundraising, iMission Blog

Does nonprofit direct mail fundraising marketing still have a place in nonprofit fundraising in the digital age?  You bet it does! Connecting with potential donors with different types of touches – email, social, direct mail, events, and in-person meeting – works to...
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