RESOURCES
School Tours that Drive Enrollment
School tours are more than just a walk through the hallways; they are a...
Connected TV (CTV) and Streaming Radio Advertising: A New Frontier in K‑12 School Recruitment
The race for the right students is more competitive than ever. For K-12 schools,...
Word-of-Mouth Marketing: 7 Ways Your School Community Can Help Boost Recruitment
Discover 7 effective word-of-mouth school marketing strategies to attract families and increase enrollment using...
Storytelling in School Marketing: How to Reach Parents with Real Stories
When it comes to choosing a school, parents aren’t just looking at academics –...
Mastering GreatSchools: A Guide to Enhancing School Reputation
Learn how to use GreatSchools for school reputation management including how to improve profiles,...
A Practical Guide to Creating Parent, Student, and Teacher Testimonials that Boost School Recruitment
When it comes to school recruitment, there’s nothing more powerful than recommendation or testimonial...
Top Mistakes Schools Make on Their Recruitment Websites (and How to Fix Them)
Your school website is one of your most important recruitment tools—but too often, it...
Leveraging Niche.com: A Guide for K-12 Schools to Enhance Online Reputation
For K12 schools looking to recruit new students, managing your online reputation can be...
Beyond Graduation: Enhancing Alumni Engagement in Public Schools with Salesforce Education Cloud
Boost your school’s alumni engagement with Salesforce Education Cloud to enhance reputation, recruitment, and...
Salesforce Education Cloud for K-12 Schools: Integrating PowerSchool and Beyond
Discover how integrating PowerSchool and Salesforce Education Cloud can enhance communication and improve student...
K-12 Magnet School Student Recruiting: A Case Study
Learn how a digital-first marketing approach helped 4 K-12 schools in the CREC system...
Is Your School Being Held Back By Negative Online Reviews?
The power of online reviews: why schools should prioritize digital reputation management to create...
The Enrollment Cliff: A Looming Challenge for K-12 Schools in America
Is your K-12 school facing an “enrollment cliff” and you’re not sure how to...
The Power of Planning: Why Schools Need a 12-Month Recruitment Marketing Calendar
To reach students for your school, you can’t just focus on the recruitment period...
The Future of K-12 Recruitment: Using a CRM for Personalized Outreach at Scale
Discover how using a CRM and marketing automation can revolutionize K-12 recruitment – from...
Cracking the Enrollment Code: What Parents Really Look for in a School (And How to Showcase It)
What factors drive magnet and charter school choices? Learn what parents look for &...