RESOURCES
Storytelling in School Marketing: How to Reach Parents with Real Stories
When it comes to choosing a school, parents aren’t just looking at academics –...
Mastering GreatSchools: A Guide to Enhancing School Reputation
Learn how to use GreatSchools for school reputation management including how to improve profiles,...
A Practical Guide to Creating Parent, Student, and Teacher Testimonials that Boost School Recruitment
When it comes to school recruitment, there’s nothing more powerful than a real story....
Top Mistakes Schools Make on Their Recruitment Websites (and How to Fix Them)
Your school website is one of your most important recruitment tools—but too often, it...
Word-of-Mouth Marketing: 7 Ways Your School Community Can Help Boost Recruitment
Discover 7 effective word-of-mouth school marketing strategies to attract families and increase enrollment using...
Leveraging Niche.com: A Guide for K-12 Schools to Enhance Online Reputation
For K12 schools looking to recruit new students, managing your online reputation can be...
Beyond Graduation: Enhancing Alumni Engagement in Public Schools with Salesforce Education Cloud
Boost your school’s alumni engagement with Salesforce Education Cloud to enhance reputation, recruitment, and...
Salesforce Education Cloud for K-12 Schools: Integrating PowerSchool and Beyond
Discover how integrating PowerSchool and Salesforce Education Cloud can enhance communication and improve student...
K-12 Magnet School Student Recruiting: A Case Study
Learn how a digital-first marketing approach helped 4 K-12 schools in the CREC system...
Is Your School Being Held Back By Negative Online Reviews?
The power of online reviews: why schools should prioritize digital reputation management to create...
The Enrollment Cliff: A Looming Challenge for K-12 Schools in America
Is your K-12 school facing an “enrollment cliff” and you’re not sure how to...
The Power of Planning: Why Schools Need a 12-Month Recruitment Marketing Calendar
To reach students for your school, you can’t just focus on the recruitment period...
The Future of K-12 Recruitment: Using a CRM for Personalized Outreach at Scale
Discover how using a CRM and marketing automation can revolutionize K-12 recruitment – from...
Cracking the Enrollment Code: What Parents Really Look for in a School (And How to Showcase It)
What factors drive magnet and charter school choices? Learn what parents look for &...