Does nonprofit direct mail fundraising marketing still have a place in nonprofit fundraising in the digital age? You bet it does!
Connecting with potential donors with different types of touches – email, social, direct mail, events, and in-person meeting – works to help your nonprofit break through the noise and build support. Multi-touch marketing helps potential donors decide to give for the first time. Multi-touch marketing can move first-time donors to become loyal and lasting supporters
Why Spending Good Money on Direct Mail Fundraising at All?
The last group includes the all-important Millennials. It’s easy to assume this generation – which was raised in the era of smartphones – would reject something as “traditional” as mail, but that’s not precisely true. “95% of 18-29 year-olds have a positive response to receiving personal cards and letters,” according to Forbes.
Nonprofit direct mail fundraising marketing drives online traffic Nearly two-thirds of respondents of a recent survey visited a website in response to a direct mail promotion. Over 50 percent engaged in social media as a result of direct mail.
Direct mail can move people to take action Through online campaigns, like those you can learn about in the iMission course, Getting Your Next 1000 Donors, nonprofits are connecting with thousands of people who care about the people and causes these nonprofits serve. They are doing this through search marketing and social media marketing. They are building their brand through the effective use of email marketing. Many can become online donors. But for others that you’ve engaged with online, it’s the nonprofit direct mail marketing that moves them to become donors.
Direct mail remains the backbone of the year-end campaign for many nonprofits. That’s because it works.