With over 700 million users, LinkedIn is now one of the biggest social media platforms. While it’s a professional and networking-focused platform, it’s also where people come to connect, learn and communicate with each other, making it a fantastic resource for...
As every nonprofit marketer knows, having great content isn’t worth much if you don’t have any eyes on it. Distribution is a critical part of your content strategy — how you share your stories and content is just as important as how you create them. ...
Having been both a Lutheran pastor and a member of a development team at nonprofits, I learned great sermons and great fundraising appeals have much in common. At their core, both move you to think and act differently. They both ask something of you. They invite you...
Choosing the right email marketing platform for your organization is a big decision. And that’s because email marketing works — it’s one of the most powerful digital channels in terms of ROI and the potential to drive donations. According to the M&R Benchmarks...
Nonprofits know there is no such thing as one-size-fits-all fundraising. If you’re trying to figure out what motivates donors to give, you aren’t alone. Donor pools vary by age, education, lifestyle, interest, occupation, and more. In other words, donors...
We’re angry and offended but also energized. We’re soul searching, but also protesting. Sure, the Covid-19 pandemic is making work harder and planning even more difficult. But it’s time for all our nonprofits to step-up their advocacy efforts. I’m not talking about...
