Getting started with Salesforce’s CRM platform is an exciting endeavor for nonprofit organizations. Known as the world’s #1 CRM platform, Salesforce is a very powerful tool and can be a game-changer for organizations who use it. Thoughtful planning is key to...
Zooming has become as common as Googling or Facetiming. For nonprofits and commerical business, Zoom became a powerhouse during the pandemic. Even now, it remains a powerful way to connect with staff, donors, clients, and other stakeholders. And Zoom-related data...
With over 700 million users, LinkedIn is now one of the biggest social media platforms. While it’s a professional and networking-focused platform, it’s also where people come to connect, learn and communicate with each other, making it a fantastic resource for...
As every nonprofit marketer knows, having great content isn’t worth much if you don’t have any eyes on it. Distribution is a critical part of your content strategy — how you share your stories and content is just as important as how you create them. ...
Having been both a Lutheran pastor and a member of a development team at nonprofits, I learned great sermons and great fundraising appeals have much in common. At their core, both move you to think and act differently. They both ask something of you. They invite you...
Choosing the right email marketing platform for your organization is a big decision. And that’s because email marketing works — it’s one of the most powerful digital channels in terms of ROI and the potential to drive donations. According to the M&R Benchmarks...
