by Rob Leighton | Dec 20, 2017 | iMission Blog
How to Reach More Nonprofit Donors… Using For-Profit Strategies For-profit companies’ customers have to come from somewhere, just like nonprofit donors. Big business has always spent heavily on traditional old-world advertising. Television spots, newspaper...
by Rob Leighton | Sep 18, 2017 | iMission Blog
Big dollars are flowing into nonprofit organizations. Often, these are the branded nonprofits whose mission, credibility, and impact are well-known. The Southern Poverty Law Center, the United States Holocaust Museum, Boys & Girls Clubs of America, World Wild Fund...
by Rob Leighton | Aug 22, 2017 | iMission Blog
Your nonprofit may have built a large list of potential supporters — people who have shown interest in your organization but who have not yet been moved to give. You’ve emailed them. Sent them letters. Maybe you’ve even met with them. They know and like...
by Rob Leighton | Jul 11, 2017 | iMission Blog
Your nonprofit brand is a powerful force for raising resources. It’s key for establishing a sustainable fundraising program, and building your brand will make the next year-end appeal much more successful. You might be thinking that your nonprofit doesn’t...
by Rob Leighton | May 18, 2017 | iMission Blog
Could your nonprofit use a rapidly growing list of new donors? Of course, the answer is a resounding yes! Turbo-charge your nonprofit’s ability to make our world a fairer, healthier, and more humane place with a growing list of new donors. Each of your supporters...
by Rob Leighton | Feb 17, 2017 | iMission Blog
Fundraising is about more than donors giving dollars. It’s about getting supporters to donate their social networks. That’s what nonprofit crowdfunding and peer-to-peer fundraising are about. Fund drives, 5Ks, and golf outings bring together beneficiaries,...
