Crafting the Asks for the First Time Donor

Your nonprofit may have built a large list of potential supporters — people who have shown interest in your organization but who have not yet been moved to give. You’ve emailed them. Sent them letters. Maybe you’ve even met with them. They know and like...

5 Brand Questions Every Donor Asks

Your nonprofit brand is a powerful force for raising resources. It’s key for establishing a sustainable fundraising program, and building your brand will make the next year-end appeal much more successful. You might be thinking that your nonprofit doesn’t...

The New Economics of Donor Acquisition

Could your nonprofit use a rapidly growing list of new donors? Of course, the answer is a resounding yes! Turbo-charge your nonprofit’s ability to make our world a fairer, healthier, and more humane place with a growing list of new donors. Each of your supporters...

The iMission Guide to Nonprofit Advocacy

Contrary to popular belief, nonprofits can organize around or lobby on important issues. But lobbying is only one part of a nonprofit advocacy effort. Community organizing, stakeholder education, media relations, social networking and coalition building should be in...