Connected TV (CTV) and Streaming Radio Advertising: A New Frontier in K‑12 School Recruitment
The race for the right students is more competitive than ever. For K-12 schools, attracting best-fit families goes far beyond the traditional open house or mailer. Today’s recruitment success depends on a sophisticated, multi-channel digital strategy—and two powerful...
Word-of-Mouth Marketing: 7 Ways Your School Community Can Help Boost Recruitment
Discover 7 effective word-of-mouth school marketing strategies to attract families and increase enrollment using your school!
Storytelling in School Marketing: How to Reach Parents with Real Stories
When it comes to choosing a school, parents aren’t just looking at academics – they’re looking at community, culture, and ways their child will be seen and supported. And while test scores and program offerings matter, what truly builds trust and emotional...
Mastering GreatSchools: A Guide to Enhancing School Reputation
Learn how to use GreatSchools for school reputation management including how to improve profiles, engage reviews & build trust with families.
A Practical Guide to Creating Parent, Student, and Teacher Testimonials that Boost School Recruitment
When it comes to school recruitment, there’s nothing more powerful than recommendation or testimonial from someone a potential family trusts. That’s why spotlights and testimonials from parents, students, and teachers are such important tools in your school...