K-12 Student Recruitment
Digital-First Marketing Solutions for Schools
Recruit More
Students
Meet
Enrollment & Retention Goals
Build Brand
& Reputation
A Digital-First Marketing Approach
Meeting student enrollment goals has never been harder. To succeed, you must think not only as an educator but also as a marketer — and increasingly as a digital-first marketer.
iMission helps schools like yours to strategically use the latest, cost-effective tools and tactics to:
-
- Raise awareness with new audiences.
- Attract a greater number of right-fit families.
- Build brand and reputation.
- Understand what’s working, what’s not, and where to go next.
- Create the warm and welcoming recruitment processes that drive interest to enrollment.
Strategic K-12 School Marketing & Community Engagement Guide
Strategic K-12 School Marketing & Community Engagement Guide
Strategic Recruitment Marketing
Comprehensive Recruitment Planning
Full Enrollment Cycle Marketing & Communications
Social Media Campaign & Ad Design
Data-Driven Analysis for Ongoing Optimization
Creative & Digital
Solutions
Photo & Video Content Creation
Print & Digital Design
Web Design & Development
Media Planning & Buying
Targeted Communication
Tools
Email, Text & Marketing Automation
CRM & Application Integrations
Engage with iMission to help your K-12 school with strategic recruitment planning.
Building Relationships Every Step of the Way
Today’s families expect targeted communication and a seamless experience throughout the recruitment journey. With the right tools, you can deliver the right message at the right time: From automated SMS campaigns to virtual school tours to targeted social media ads, iMission will craft a marketing plan that keeps you top of mind with families that meet your recruitment goals.
Annual Recruitment Cycle
Instead of concentrating marketing efforts around application deadlines, consistent visibility throughout the year offers distinct advantages in relationship building, audience insights, and adaptability, yielding a competitive edge for schools that see recruitment as a 12-month effort.
Technology integrations coupled with powerful communication practices means you can personalize your messaging at scale.
Brand & Reputation Enhancement Plan
Brands are built over time with a compelling story consistently told from one year to the next, targeted across different types of media including digital, print, and sometimes broadcast. Your school’s brand must connect to the core reasons why parents pick one school over another. Your reputation enhancement happens through the careful management of online reviews and the cultivation of positive word-of-mouth endorsement.
Our collaborative, data-driven process delivers a strategic brand and reputation enhancement that helps bring more students to your school.
Engage with iMission to help your K-12 school with strategic recruitment planning.
Testimonials
“Through the use of a multichannel marketing approach, iMission planned, coordinated and executed multiple campaigns that increased the enrollment at our five MSAP Project Schools and continues to support our efforts today. They have specifically assisted us to target populations to increase the diversity of our school enrollments.”
Jennifer Jepsen
MSAP Project Director, CREC
“iMission’s expertise in digital marketing has been particularly noteworthy. They have skillfully planned and executed paid search and social media ad campaigns that have significantly increased awareness of our school’s brand. As a result, we have seen a marked increase in website traffic and event sign-ups, directly contributing to our growth and outreach goals.”
Elizabeth Wilson
Academy of Science & Innovation Recruitment Team
“We have a unique marketing challenge at Comp Sci High, because our target audience intersects demographics and niche interests. iMission exceeded our expectations. From the first, iMission’s approach was data-driven, human-centered, and entirely professional. They helped us find the ‘story’ in every piece of marketing content.“
John Tusch
Theme Coach, Academy of Computer Science and Engineering
Our Clients
Your School’s Social Media Strategy Starts Here
This free guide gives you the tools to create a clear, sustainable, and effective social media plan that engages families all year long.
We’re excited to help you reach your school recruitment goals. Let’s get started.
K-12 School Marketing Resources
Storytelling in School Marketing: How to Reach Parents with Real Stories
When it comes to choosing a school, parents aren’t just looking at academics - they’re...
Mastering GreatSchools: A Guide to Enhancing School Reputation
Learn how to use GreatSchools for school reputation management including how to improve profiles, engage reviews & build trust with families.
A Practical Guide to Creating Parent, Student, and Teacher Testimonials that Boost School Recruitment
When it comes to school recruitment, there’s nothing more powerful than a real story....
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