Marketing automation offers nonprofit organizations powerful opportunities to connect with, organize, and mobilize people.
Marketing Automation Strategy
Start your nonprofit marketing automation initiative with a few simple steps or jump in with a well-resourced implementation. Use marketing automation strategy to guide an ongoing journey.
Application Selection
With iMission, nonprofits are able to select, launch, and manage the marketing automation applications that meet their goals, budget, and staff resources.
Journey Building
Create and manage multi-touch engagement campaigns that can use email, text, and direct mail. Use marketing automation to trigger:
- Welcome campaigns for new constituents
- New fundraising appeals, services, or special event promotions
- Reengagement communications for lapsed donors and volunteers
- Client reminders and alerts for programs and services
- Retention campaigns around birthdays, anniversaries, or renewal dates
Testimonials
“The folks at iMission led the implementation of the Salesforce Marketing Account Engagement (Pardot) for our organization. From journey set-up to day-to-day management of campaigns, iMission provides critical end-to-end support, every step of the way.“
Noah Ulman
Chief Marketing Officer
Keep America Beautiful
“We’re taking our Grateful Patient fundraising effort to exciting new levels with iMission’s guidance and the Salesforce Marketing Cloud. Their technical team took care of the Marketing Cloud set-up. Their marketing automation team guided us through data extensions, journey builder and dynamic email content. All along the way, they stayed committed to giving us the resources and support needed to manage our Grateful Patient initiative.”
Jamey D’Ambrosio
Development Manager, Annual Appeals
Friends of Bassett Healthcare Network
“With iMission, we started with Salesforce with focus and speed, addressing immediate program needs and donor management. This approach allowed our staff to experience the benefits. Step-by-step, we are working with iMission to extend how Salesforce is used in our organization… and how we can sync data with our other accounting, marketing, and human resources platforms.”
Pam Fields
Chief Executive Officer
Midstate Arc Inc
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