Is your ‘Donate Now’ button hot? It is for many nonprofits, driving big increases in unrestricted funding. Learn the art and science of creating the nonprofit ask that motivates donors to give, online and offline. In Crafting Your Nonprofit Ask for Online Giving, you will learn to: 1) create the right “first ask;” 2) secure more recurring donations; 3) use tactics like the “match” and “seeding the till;” and, maintain a fresh catalog of donor-centric asks.