Strategic Solutions
We help nonprofits build a larger and larger base of financial support, and we show our clients how to use digital power to accelerate, manage and sustain this process.
We work with clients to build their brand, so that people choose to support their organization over the many other worthwhile charities. And we show our clients how brands in the digital age can be built at lower costs and with greater impact.
Tactical Services
Website Development
Content Creation
Social Media & Search Advertising
Major Donor Targeting
Technology & Optimization
Capacity-Building
Training
Who We Can Help
But, if your organization has an entrepreneurial mindset then we’re excited to help you reach your goals and achieve your mission.
What’s an Entreprenurial Mindset?
It’s not about running your nonprofit like a business. It means being drawn to opportunities, innovation and creating value for all stakeholders. Nonprofits with an entrepreneurial mindset are willing to take calculated risks and accept the reality of occasional change and uncertainty.
Beginning as the online media agency for The Great Give, a community giving day that raised $1.4 million, our work extended to awareness, branding and donor engagement. Multi-channel annual media campaigns were planned and executed while different technology platforms were integrated to support more automated, more personalized donor development.
A leading public health nonprofit focused on the risks of unconventional oil and gas development and distribution (fracking). iMission built the organization’s digital outreach, community-building and advocacy capabilities. In 90 days, increased web traffic 5x, email marketing contact 12x, and social media engagement by 8x in just 90 days.
A statewide advocacy organization that provides legal aid to at-risks youth in the areas health, education, immigration and protective services. It also pursue systemic change through legislative and regulatory change. Developed a new branding and communication strategy and provide ongoing support for issue-based advocacy and fundraising campaigns.
A multi-location mental health provider serving urban youth needed to address the threat of contracting government funding. iMission supported the development the fund diversification plan. Plan implementation activities included donor appeal creation, donor prospect screening, development of new engagement website as well as online advertising and outreach.
Rob Leighton
Executive Director & Founder
Rob is a nonprofit fundraising, advocacy and marketing strategist. He is passionate about helping social sector organizations build larger, more impactful communities of supporters, to change policy, protect budgets and raise money. His personal mission is help nonprofits exploit the power of digital technology for online and offline engagement. Rob has held executive or board positions in for-profit, nonprofit and the public sector.
Brian Monahan
Director of Web Strategy and Development
As a multimedia designer, Brian has spent years honing his skills and developing his ability to transfer what the clients see and needs into effective and evocative desigsns. Brian’s abilities are best put to use in the development of websites and branded materials as well as the overall strategy for achieving the look and feel of a project. Fueled by an endless supply of coffee and inspiration Brian brings the best of the ideas to completion while maintaining the understanding of the overarching needs of the project.
Gopal Maheshwaril
Director, Salesforce Implementation and Integration
Gopal is a certified Salesforce developer with experience with a range of other cloud–based marketing automation platforms. Bringing skills in work process design so that clients can get impactful results “out-of-the-box,” he continues to prove his ability to support on-going development and database requirements.
Charles Comstock
Digital Associate
Charles Comstock, a CT native who is dedicated to understanding how data can impact the state of Connecticut and how we can make effective changes utilizing GIS tools(Geographic Information Systems. As a Digital Associate with iMission Charles is focusing on GIS tools and resources to better provide valuable information through digital mapping and data analysis. Providing a valuable tool for our clients to make more informed decisions.
Amanda Bloom
Content Associate
Amanda works with clients to find their own voice, define their unique story, and uses a range of digital channels – email, social, web – to build nonprofit brands. She also develops smart ways to keep communities and supporters engaged and sustain the branding effort.
Kavita Ajmera
Search Salesforce Developer
A certified Salesforce Administrator
We help you think strategically and apply online techniques, technologies and content that advance your organization’s mission.
We see things in terms of the overall process instead of a set of discrete capabilities or technologies. Our integrated online approach helps you most effectively move your community to action.
We elevate and extend your organization’s capabilities to create more passionate and valuable relationships with your stakeholders that drive your missions success.
office phone: 203-747-8042 | 760 chapel st New Haven CT 06510 | info@imissioninstitute.org