Billions of people donate to organizations each year. Your nonprofit attracts only a small fraction of these donors. For every donor who gives, there are many more potential donors out there who might give if they knew about you and the work you’re accomplishing....
How can you build a brand that elevates your nonprofit organization and provokes the emotional response you’re looking for? Every communication you have with prospects builds your brand, whether you’ve thought about brand-building or not. A strong brand will help you...
Public relations has always been a powerful marketing strategy for nonprofit organizations. Lacking marketing resources used by businesses, nonprofits discovered that a public relations campaign offered a low-cost way to get their message heard in more traditional...
Imagine that the West Coast is suffering through one of its worst wildfires in history. Images of burned-out communities are in the media. Interviews of families who have lost everything are broadcasted. A nonprofit that provides housing and financial assistance to...
Updated February 16, 2022. Originally published Dec 8, 2015. Discovering why donors stop giving to your nonprofit will give you and your development team a keen understanding of what you need to do to get far better fundraising results. Twenty-eight percent of wealthy...
