2025 Media Matrix Tool
| Placement Channel | Avg CPM (Benchmark) | Avg CPC (Lead Gen Benchmark) | Media Spend | Agency Fee (15%) | Total Ad Spend | Estimated Leads |
|---|
*Note: Recommended spend and estimated results are based on a simplified weighting model and industry benchmarks. Actual performance may vary. Email and SMS are considered internal efforts, with CPC representing potential cost per click if driving traffic to a lead generation page. Organic Social Media is a crucial ongoing effort but is not included in the paid media spend allocation.